Colin Delany Email September 6, 2013

Why Email is the Jason Bourne of Online Apps

Luis Hestres had a great line yesterday:

“Email is the Jason Bourne of online apps: somebody’s always trying to kill it.”

Hah! Good one — and relevant to our earlier discussion about why Twitter hasn’t replaced email for politics and advocacy. The “email is dead” theme was good link-bait for websites like ours for a long time, but now it’s just tiresome. No, email’s not disappearing. No, social media aren’t the be-all and end-all of online communications. Yes, email and social media are both very useful digital communications tools. Yes, they’re also just two among many. Yes, don’t put all your eggs in one basket…unless it’s the right basket. That is all.

cpd

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