When we last checked in on the Technology Bytes column in Campaigns & Elections in early December, I had just written about Big Picture takeaways from the 2012 elections. This time, we’re talking nuts and bolts, specifically on the data-driven side of the Obama campaign. How did data help his team save money on TV ads, while still reaching the voters they needed? How did raw, cold numbers underlie the campaign’s face-to-face outreach to voters, and did it actually work in practice? Plus, we have a Pro Tip, a promo for EngageDC’s “Inside the Cave” and links to deeper information about the all topics above. Yum!
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