e.politics: online advocacy tools & tactics

Ebook Update: ‘Winning in 2012′ Goes Worldwide, Closes on a Milestone

Good news on the publishing front! Our latest ebook here at Epolitics.com, “How Campaigns Can Use the Internet to Win in 2012,” is galloping right along: in the three weeks since its release, it’s been downloaded directly over 900 times and purchased in the Amazon store (optimized for Kindle) scores more. We should hit 1000 total downloads in the next day or so! Those numbers don’t include the ripple effect as people forward it on to colleagues and others, and they’re also destined to go up as the promotional campaign chugs along (press release hits the wires tomorrow, for instance, and the ebook should have a mention in the next issue of Campaigns & Elections magazine).

Despite being written specifically for digital politics practitioners in the U.S., it’s also spreading around the world, with sales logged in the Amazon stores for Germany, the U.K. and Italy and visitors to the ebook landing page arriving from every continent save Antarctica (get with the program, penguins!). Grab your copy today — and don’t forget to pick up Learning from Obama (still the definitive guide to his groundbreaking 2008 online campaign) and the ever-popular Online Politics 101. And please spread the word! Almost all of the promotion so far has been word-of-mouth, and friends-of-Epolitics.com have done a terrific job of letting people in the field know about the book. Thanks, folks!

– cpd

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Update: Disturbing News about the Republican ‘Social Victory Center’ Facebook App

No, the scoop ISN’T that the newly unveiled “Social Victory Center” is set to share users’ activity far and wide by default, as Shaun Dakin noted yesterday. That’s annoying, but not exactly news: by now, Facebook is basically “buyer beware” as far as privacy goes.

The disturbing part was in this message from my friend and former NMS colleague Matt DeLuca:

I will be moving on to the Republican National Committee as their Victory Digital Manager and leading up their efforts on their Social Victory Center. I have been impressed by the level of passion and dedication the RNC and Chairman Preibus have put into this application (and digital efforts overall) and I truly believe it can help bridge the offline-online gap and become an effective tool for both the national and state parties.

Why disturbing? Matt’s a smart guy for whose mad skills and killer instinct I have great respect, and as a Democrat who wants to see Obama reelected, I want the Social Victory Center to fail outright. With Matt there, that prospect is a lot less likely, dammit. Plus, I’m jealous of his title — “Victory Digital Manager”? That’s pretty cool…congrats to Matt on the new gig! Other talented friends have also moved on to important roles at campaigns recently, including Lauren Miller and Alex Kellner. This development demands a single response: damn kids, get off my lawn! And when you’re done with the campaigns, come write about ‘em at Epolitics.com.

– cpd

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