May 1st, 2012
The Democratic Legislative Campaign Committee (DLCC) and NGP VAN have partnered to bring state legislative candidates across the country DLCC Go, a unique suite of integrated and affordable new media, fundraising, and field campaign tools that will give Democratic campaigns of all sizes a competitive technology edge.
State legislative campaigns can take advantage of DLCC Go [www.DLCCGo.com] to easily publish a professional web site, send broadcast emails, manage fundraising online and off, and integrate their web site with the VAN field tool most Democratic campaigns use. From Maine to California, DLCC Go lets any state legislative campaign — big or small — take advantage of the best integrated campaign technology available to Democrats. The DLCC has made DLCC Go affordable by negotiating an economy of scale price with NGP VAN, a Democratic campaign technology company.
The democratization (with a small “d”) of campaign technology continues! State and local candidates already have access to CRMs like Salsa (on the Left) and NationBuilder (nonpartisan), and now we have this new development. DLCC had been working with Salsa to provide the DLCCWeb website/CRM package; I’m trying to find out if the NGP VAN product replaces it or supplements it, though judging from the description, I guess the answer is “replace.” Details to follow, as I get ‘em. Update: Apparently Salsa’s still in the mix. Cool.
Update II: I just got off the phone with NGP VAN CEO Stu Trevelyan and have a little more scoop. Their plan with this platform was to roll a lot of different technologies into a cohesive package so that campaigns can have an integrated system — as we’ve talked about before, it’s been too common for small campaigns in particular to have to cobble their online presence together piecemeal. Some highlights:
- Combines field and fundraising databases into one linked system
- Offers state legislative candidates the same tools/technology available on the national front
- Does NOT integrate with Salsa, the previous technology underlying last cycle’s DLCCWeb
Interesting! Also, potentially a big deal for a lot of small campaigns that haven’t been able to leverage the ‘net as effectively as they could, particularly for field organizing.