Archive for February 2nd, 2012

Video: Talking Campaign Social Media with Meltwater’s Kimling Lam

Hi folks, the other day I sat down (via Skype) with the Meltwater Group‘s Kimling Lam to talk about social media and political campaigns. We talked for about half an hour, and Meltwater’s currently putting out the results as a series of short videos focused on particular questions. The first two are below, so check ‘em out! Thanks to Kimling and Meltwater’s Ashley Hillis for the opportunity.

1) Will candidates tweet at each other?

2) How has politicians’ use of social media changed?

cpd

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How Online Advertising is Playing in the 2012 Presidential Race

ClickZ‘s Kate Kaye is a rare reporter these days who really understands online advertising and knows the right questions to ask. Don’t miss her coverage of the 2012 primaries, in which campaigns and Super PACs have taken to the ‘net to pummel their opponents and recruit new supporters. Here are some recent highlights:

Good stuff! You can also follow Kate on The Twitter: @LowBrowKate.

cpd

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