Did Facebook Ads Win Ames for Bachmann? Plus, Betting the Farm(Ville)
Rick Perry may have tried to upstage her with his campaign launch, but Michelle Bachmann did win this year’s Ames Straw Poll, usually an early indicator of a candidate’s strength in first-to-caucus Iowa. An article in yesterday’s San Francisco Chronicle suggests that Facebook Ads may have put her over the top:
Bachmann did this to great effect in August, when she won the Republican straw poll in Iowa in part by zeroing in on the Facebook pages of potential supporters who lived nearby. Facebookers who had identified themselves as Tea Party supporters or Christian rock fans, or who had posted messages in favor of tax cuts or against abortion, found an ad from Bachmann waiting for them on their profile page in the weeks before the vote, asking for their support and directing them to a link where they could arrange a free ride to the polling place. Bachmann’s campaign says a significant portion of the people who pushed her over the top in Iowa — they won’t say how many — came as a result of the ad campaign.
3 comments September 27th, 2011 Trackback Bookmark on del.icio.us
