Predictions: The Future of Congressional Communications
A wealth of riches for our loyal readers! Check out the second guest article of the week, this one by a new guest author — Andrew Foxwell is the director of marketing and new media for iConstituent, a company that works with Congressional offices on digital communications. You can follow him at @andrewfoxwell.
Predictions: The Future of Congressional Communications
In the campaign world, much buzz surrounds New Media, also called “digital” in some camps. The campaign world is a digital Wild West, a lawless society known for raising serious cash and getting people involved at astonishing speed. But what happens when a Member gets to Congress? Where does New Media find its place in the official communications of Congress?
All Members of Congress currently have a website, and most have an email newsletter tool to send out news, videos and other interactive pieces of content to their constituents. In addition, they all have a CRM to manage and respond to the hundreds of thousands of constituents they represent. Along with this mix, they also have (hopefully) some sort of social media account, either with Facebook or Twitter, or both. These tools are working, but questions remain. Are they working effectively? What change will the future bring? Here are iConstituent’s top three predictions:
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