Colin Delany May 6, 2010

Hand-Deliver Your Emails! (To Congress)

Here’s a quick point that never hurts to repeat: asking people to send a message to Congress through an online advocacy system mean that you have to DELIVER the emails via the internet. In fact, it’s usually more effective to print them out and hand-deliver them, particularly as part of a visit from a lobbyist or citizen activist. This idea isn’t new — it shows up in the Online Politics 101, for example — but it’s easy to forget in an era when the default setting for online advocacy too often is to fall back on email alone when communicating with decision-makers. But as both hard experience and Congressional Management Foundation research have shown, a Congress that’s flooded with hundreds of millions of messages a year may well fail to notice when they get a few more.

Instead, it’s usually far more effective to take advantage of the online/offline connection and use each form of contact for what it’s good for. Online tools are a great way to reach many people at once, so it makes sense to use them to contact your advocates and point them toward a web-based interface. But mass emails aren’t a great way to get Congressional attention, so it makes sense to combine their delivery with a form of contact that DOES get noticed.

That may mean phone calls, since online activists can be asked to call the Capitol switchboard, but it also may mean printing emails out and running them down to the Hill. Delivered by hand, a stack of constituent messages have weight, both literally and metaphorically, and they reinforce an office visit by showing that a legislator’s constituents are paying attention. Thanks to Eric Rardin for bringing this idea up in an online conversation the other day.

cpd

2 Comments:

  1. Phil LepantoReply

    “Share This”, “Like This”, “Tweet This”… there are so many platforms for advocacy these days, I can see how easily some might be tempted to add “Email This”.

    If I take an action in the public square, it makes an impact.

    If I sit in front of my computer and send 1K worth of bits to a computer on Capitol Hill (or any other office for that matter that isn’t primarily driven by a profit motive), it makes no impact.

    Thanks for the reminder. It really can’t be reinforced enough.

  2. Jeff QuintonReply

    We had a PDF flyer that we encouraged our email list to print out and take in to their local congressional office before the Health Care vote. It had a graphic of a generic version of a print ad we ran and then had a place at the bottom where we encouraged our list to add a note of their own and sign it when they hand delivered it.

Leave a Comment:

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Back Top