In Defense of Martha Coakley’s New Media Team
Check out the following guest article for a view of the Brown/Coakley race different from what is rapidly becoming conventional wisdom in the online politics world. My friend (and Blue State Digital staffer) Henri Makembe was on the scene, and while he’s not happy with the outcome of the race, he’s here to defend Coakley’s new media team from accusations that they were asleep at the proverbial switch. For more from Henri, see his LocalPoliTechs site.
In Defense of Martha Coakley’s New Media Team
By Henri Makembe
Running on cheese pizza, RedBull, cold Dunkin Donuts coffee, cookies and the memory of the late Ted Kennedy, I spent the last few days volunteering for Martha Coakley alongside some of the best Democratic new media operatives. Some analysts are describing this as the most important election in the last 50 years — not including presidential contests. Despite our best efforts, Scott Brown won the seat that was held by someone who continues to be regarded as one of best, if not the best, senator of our time. Mr. Brown has some big shoes fill, and while I will be working hard against him in 2012, I wish him and his staff the best for the sake of the people of the commonwealth of Massachusetts.
What is being said…
Yesterday’s results have already produced a slew of articles and blogs posts about the use of new media during campaign from both traditional media outlets and blogs. CNN rightfully points out that Brown dominated Coakley online. WSJ highlights Brown’s effective use of Google Ads while ABC asks whether or not Brown is closing the digital gap between Republicans and Democrats. In the blogosphere, Tech President declares Google to be the winner of the election, ClickZ notes that the election could inspire a more digital GOP and AdAge goes for the obvious by pointing out that Coakley ignored the Obama Digital-Media playbook (of course, that is if you believe Obama had a playbook).
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