Yep, he wants me to know so much that he finally broke down my resistance and forced me to give him my cell number. Dammit! I hate falling for an obvious list-building ploy. Yes, the idea of alerting supporters at the same time as the media fits the “yes we can” message, and indeed it’s a great example of technology disintermediating the political system (who needs reporters when we can get the message directly from the campaign?). But it’s also a clever way to add names to an already impressive database, and one that has yielded a ton of “earned” (i.e., free) media coverage. For the umpteenth time this election cycle: nice work, Obamans.