e.politics: online advocacy tools & tactics

Obama Wants ME to Know Who the V.P. Will Be

August 21st, 2008

Yep, he wants me to know so much that he finally broke down my resistance and forced me to give him my cell number. Dammit! I hate falling for an obvious list-building ploy. Yes, the idea of alerting supporters at the same time as the media fits the “yes we can” message, and indeed it’s a great example of technology disintermediating the political system (who needs reporters when we can get the message directly from the campaign?). But it’s also a clever way to add names to an already impressive database, and one that has yielded a ton of “earned” (i.e., free) media coverage. For the umpteenth time this election cycle: nice work, Obamans.

– cpd

Robot-Selected "Related" Articles:

• Obama Adorns Chinese Search Engine, But Something’s Lost in Translation
• What's Next for the Obama Lessons Series
• 2000 Downloads, and More Shout-Outs
• Big Bill Backs Barack!
• Beginning an Article Series on Lessons from the Obama Campaign
• First Obama/Biden Online Ad Already Running
• Homework Assignment: Google “Barack Obama Muslim”