Yep, he wants me to know so much that he finally broke down my resistance and forced me to give him my cell number. Dammit! I hate falling for an obvious list-building ploy. Yes, the idea of alerting supporters at the same time as the media fits the “yes we can” message, and indeed it’s a great example of technology disintermediating the political system (who needs reporters when we can get the message directly from the campaign?). But it’s also a clever way to add names to an already impressive database, and one that has yielded a ton of “earned” (i.e., free) media coverage. For the umpteenth time this election cycle: nice work, Obamans.
– cpd
August 21st, 2008
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Summer slow-time, where did you go — this August has been BUSY. The latest project? Assist Paula Brantner at Workplace Fairness as she rebrands and relaunches the organization’s blog, which she’s overseen in one way or another since 2003(!). Paula’s been working with Turner Strategies on the organization’s overall online strategy, and I got the call-in to design the blog based on Turner sketches, and then build out the new version in WordPress and optimize it for effective marketing. The result is below, and though we barely made the deadline, it survived a potential shredding at Tuesday’s NetSquared “Pimp My Nonprofit” session without harm.
Some observations: doing a custom WordPress template is NOTHING like building one out in Joomla — by comparison, WordPress is an intuitive joy. Yes, Joomla lets you do a lot more, but it’ll also drive you to drink and/or violence. If WordPress had a “frontpage” module and a more robust way to handle static pages, you could easily use it produce sites that have a blog but aren’t *just* a blog. In that case, it’d really give Joomla, Drupal, et al, a run for their money for smaller sites.
– cpd
August 21st, 2008
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