Archive for July 3rd, 2008

Resources for NOI Online Video Presentation

Another resource page! This one’s for a New Organizing Institute training session for future campaign staff, activists and organizers. The topic: online video. The emphasis: blowing audiences away. The takeaway: video can be fun for you, me AND the political system.

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In the Online Advocacy World, Free ain’t always Free

Several conversations over the past few days have kept coming back to the same point: in the online world, things that seem cheap often aren’t, and things that seem expensive may actually be the cheaper alternative. For instance, Eric Rardin mentioned it in an email today, pointing out that just about any kind of “free” online outreach you can think of (blogs, list-building, social networking, etc.) actually takes a significant amount of time, and that a group or campaign looking to build a list may be better off buying names from a good opt-in source (such as Care2, the company Eric “coincidentally” works for).

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