Archive for May 5th, 2008

Checking In On Presidential Online Advertising, Pre-Indiana and NC

Read Scott Martin continues doing yeoman’s work over at his political Ad of the Day site, and with Indiana and North Carolina in mind, take a look at how Obama’s been pushing voter turnout. His paid search ads on “Indiana primary,” for instance, have been pushing early voting in the state, while Clinton’s are generic and point to her main website. Also, check out the display ads each is running: again, Obama’s ads are focused on helping people get to the polls, while Clinton’s are general fundraising spots. As in other examples of his online campaigning, Obama’s strategy is more focused than Clinton’s and also more of-the-moment. How much it helps, we’ll know soon.

Freed from the pressure to win votes immediately, McCain can sit back and work on differentiating himself from the Dems — well, at least from Obama. His online display ads are hitting the gas tax moratorium hard, with a petition for list-building. Thinking about the Fall? Not a luxury the Dems can afford much of, at least for another agonizing month.

cpd

1 comment May 5th, 2008 Trackback Bookmark on del.icio.us

Viral Coefficients And Political Freedom in Lebanon: Terrific Responses to Yesterday’s Facebook Story

Yesterday’s Facebook article generated some fantastic comments both here and on the techPresident version, with plenty of things to chew on for a while, and you guys are crazy if you miss out on them. So, let’s gather ‘em up in one easy bundle and take ‘em on home.

First, Mark Rovner from Sea Change Strategies weighed in here on e.politics in typically vivid style:

(more…)

4 comments May 5th, 2008 Trackback Bookmark on del.icio.us


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