Facebook Surveillance vs. Google Disappearance. “The real motivator is money, of course, since social networking sites are in the business of monetizing the social graph. That means people are traffic and personal information is content.”
We’re already drowning in a sea of citizen-generated media, so pouring one more cup of it on our heads couldn’t possibly hurt:
Actually, this one’s not quite amateur, since as The Sleuth reports, it’s one of a series of Huffington-funded online ads against Clinton. I doubt they’re likely to do her much harm, but they do show a good tool for taking the wind out of future Swift Boaters’ sails: humor, something of which the 2004 public version of John Kerry was essentially incapable.
With the long weekend and a relative lull in the presidential primary season, the political world seems to be catching its breath for a moment (it must be quiet for a story like the Obama/Patrick “plagiarism” affair to get as much attention as it has). Time for a little e.politics late-winter cleaning, and also a chance to catch up on some recent developments on the site. First, two milestones: the good news is that over the past couple of weeks, e.politics has consistently had over 500 RSS subscribers on an average weekday for the first time. Yay, readers! Thanks for sticking around. The less-good news: on Sunday, the site received its 300,000th spam comment, which was about as welcome as a skunk at a picnic.
As for the site cleanup, we now have an updated list of Highlights to the right — articles for which I have a soft spot in my heart, and a feature that came down a couple of weeks ago because it was gettin’ long in the tooth. Now, it’s back and no longer six months out of date. Next up, and here’s where you can help, is the blogroll, that long list of links below the RSS button. It also hasn’t been updated since at least last summer, and not only have several of the sites gone dark, I’m also missing good new ones. Want to suggest some additions? Email me or (even better) leave them as a comment below for everyone to see. After the links are fixed, next it’s time to rewrite Online Politics 101 — just a few things have happened in the world of online advocacy since September of 2006.
My old NET colleague John Anthony (who’s soon off to a new gig at the U.N. Foundation) writes in today to note an online aspect to the current Democratic “scandal” — to back up her claim that Barack Obama plagiarized Massachusetts governor Deval Patrick, Hillary Clinton’s campaign has emailed political reporters a link to a YouTube video that shows speeches by the two side-by-side:
If you’re trapped in the office on this pre-holiday-weekend Friday, check out the Obamafier from Slate. Not a translator, but clever way to show off some pretty painful Obama puns in the form of random definitions from the “Encyclopedia Baracktannica.” And they very cleverly made it a widget so that we can embed it and give them free publicity:
Guest article! First in a long time, too. In an online discussion a few days ago, friend-of-e.politics Riche Zamor posted a set of tips for getting the best results out of a pay-per-click advertising campaign. He was responding to a question about free ads an organization was running via a Google Grant, but these would seem to apply to PPC ad runs across the board. BTW, Riche will be taking a leave of absence from CITI over the next few months to run a Congressional campaign in Alaska — an awesome opportunity.
Tips for Pay-Per-Click Advertising Campaigns
By Riche Zamor
Here are a few tips I recommend when you are running PPC campaigns:
Hot damn, we’re gettin’ close to conference season and it’s time to warm up those mad panelist skillz before things get completely out of hand. Alan Rosenblatt’s Internet Advocacy Center discussion on online advertising next week should be a good start: Michael Bassik, Judith Freeman, Justin Perkins, the Good Doktor Rosenblatt and I will be looking at best practices for running advocacy ads while also answering questions and generally tossing ideas around in productive fashion. I’m not sure why I’m on the panel, other than for comedic relief, but the others actually know what they’re talking about so it should be a good event.
Next up, the Politics Online Conference hits town in only three weeks, and e.politics is downright stoked: take a look at the list of breakout sessions and you’ll see some real goodies there, including a panel I’ll be moderating on the question “Does Good Design Matter?” (Guess where e.politics stands on the issue.) You’ll also get a chance to meet and mingle with a ton of your peers in the field, including (perish the thought) some from the Other Side. And you’ll get to see who takes home the hardware this time around (to inspire the kids, I’ll be sporting last year’s Golden Dot on a chain around my neck, as a good hype-man should).
But wait, there’s more! If you’re among the first 500 callers and you mention e.politics, you’ll get an extra $50 off the already low, low registration fee. Actually, just go to the signup page and enter the discount code MINUS50 at the checkout and you’ll be taken care of — and don’t forget who brought you the sugar. If you just can’t get enough e.politics (and who possibly could), in March I’ll also be speaking at South by Southwest in Austin and the Nonprofit Technology Conference in New Orleans (clearly it ain’t too hard to drag me to a party city). Swing on by and say howdy if you’re at any of these events.
Read Scott Martin passes along a new site he’s running that tracks online advertising by the presidential candidates. The data and analysis both look good, and when I asked where the information came from, Read replied:
Yahoo, MSN, AOL, many others use them to provide tearsheets for the clients. Huge untapped potential in political campaigns (chiefly in research, IMHO).
The site has a blog that comments on current campaigns and an Ad of the Day feature, though I’m not quite sure of the distinction between the two; might be better to combine them. An example of why the site’s navigation is overall a little rough. Cool information, though — check it out and see what you think.