Colin Delany January 24, 2008

An Inside Look at Fred Thompson’s Online Campaign


Mike Turk has a must-read piece in techPresident and his own site today: with the dream of Thompson presidency only days in its grave, Mike talks about what he saw from the inside of a campaign that rode high in the summer of 2007 and crashed hard later. Some of the problems he talks about will be familiar to most online communicators (see: fear of blog comments, and online strategy as an afterthought), while others may be more specific for the Republican side. Regardless of whether you agree with Mike’s conclusions about the importance of building online community or not, and most people on e.politics probably will, it’s a terrific read. Campaign managers, check out the two questions Mike thinks you MUST ask a potential communications director.

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