e.politics: online advocacy tools & tactics

Great Details on the Edwards SMS Fundraising Campaign

July 3rd, 2007

Alan Rosenblatt has put together a very cool “virtual interview” with Amy Rubin, the new media strategist for John Edwards, in which she answers many of the concerns I’d raised last week in a piece about the campaign’s text message-based fundraising effort. In the process, we get a great deal of detail about the considerations behind the successful use of SMS for supporter communications — the Edwards folks seem to have thought this one through really well. And, they’re happy to share the kind of information that campaigns are often reluctant to reveal. Thanks to Amy for being so forthcoming, and of course to Alan for pulling the article together and for providing excellent commentary on her responses.

BTW, an email discussion with Alan about Amy’s mention of the need to provide different channels of communication based on supporters’ preferences was a prod for me to write yesterday’s piece on going where your supporters are.

– cpd

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2 Comments Add your own

1. SoSaidThe.Organization &r&hellip | July 7th, 2007 at 5:29 pm

[...] h/t to e.politics [...]
2. » Once again, polit&hellip | August 2nd, 2007 at 5:24 pm

[...] Colin Delaney of epolitics wrote an excellent piece on it. A cut and paste from his blog: Ah, a celebrity puff piece! Now I have a framework for understanding an article about online politics that says almost nothing about online politics. Instead, we’re treated to discussions about how much Joe Trippi knows, how John Edwards and his wife “get it,” …What you won’t see: any discussion of social networking outreach, which the Edwards campaign embraced early on, or on the relative effectivess of Edwards’s videos compared with the Clinton Sopranos spoof and Bill Richardson’s job interview clips. Nor will you read much about online fundraising, a pastime in which I hear the campaigns are somewhat interested. I.e., you won’t see any actual analysis or context, and neither will you see any discussion of the campaign’s one unmistakeable success, their SMS fundraising effort. [...]

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