How NOT to Use an Email List — The Phil Angelides Edition
March 27th, 2007
Completing the email activism trifecta of the last couple of days, Julia Rosen writes in with a brutal critique of a recent series of advocacy/fundraising messages sent to the old Phil Angelides list, which his campaign built while being crushed by Ah-nold in California this past Fall. How did they err? Let us count the ways:
The ask was dumb, the execution horrible and the response tepid. It was painful to watch, knowing that Phil was ruining a valuable list of California activists.
Ouch! Time to learn from someone else’s mistakes, kids — glad they weren’t mine this time.
– cpd
Entry Filed under: Email Lists, Fundraising, Email Advocacy
Help build e.politics
Make a comment, correct my errors, suggest more tools and tactics, leave a case study, or otherwise make this page a better resource.
Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>
Trackback this post | Subscribe to the comments via RSS Feed