Heather Greenfield called a couple of weeks ago when she was working on this article, and National Journal’s Technology Daily has kindly given permission for me to reprint it.
YouTube Boom May Mean New Jobs On Campaigns
by Heather Greenfield
Online campaign strategists are predicting such an explosion of video-sharing next election cycle that they said campaigns should add online video experts to their staffs.
Last election cycle, many of the bigger campaigns had Internet strategists either on staff or as consultants. Those experts handled anything from maintaining online communications to contacting bloggers and monitoring video-sharing sites like YouTube. But the job of monitoring what is being said about campaigns on YouTube is growing as video production becomes cheaper, more people learn to do it, and free sites go online.
(more…)
January 30th, 2007
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My-head-is-still-on-the-slopes catch-up edition.
- Drudge, global warming shut down Senate site. Website fall down, go boom.
- A new online Capitol Hill news site launches, and Wonkette sneers sneeringly.
- Your PCs forecast climate future. Distributed computing for advocacy purposes — SETI Project, you are not @home alone.
- Marketers Get Weak Signal from Users on Cell-Phone Ads. Apparently, people aren’t too excited about phone-spam. Shocker, that.
- How to Improve Email Deliverability: 3 Steps Tested by Real-Life Mailer. From MarketingSherpa.
- Micropayments, Political Giving and Microsoft. Can tiny amounts of money add up? What about FEC reporting requirements?
- Two articles from Democracy in Action: A Website By Post, Or, How They Communicated Before the Internet (you’ll never look at direct mail the same way again) and a bit of Convio/GetActive Merger Scuttlebutt.
- Two YouTube articles on ReelPopBlog: YouTube rolls out some site improvements and Google integration with YouTube bumps YouTube market share 18%.
- Attack ads go online and underground. Online political videos gone wild!
- Speaker Pelosi’s Blog Outreach. Apparently, they’ve lost my number, though — the phone is tragically silent…
- 23 Ideas for Finding New Readers for Your Blog. More good tips from ProBlogger.
- Counterculture-joy link of the day: Kucinich to oversee Office of National Drug Control Policy!
– cpd
January 30th, 2007
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Quite a few folks have been writing about the 2008 candidates online in the past week, with the bulk of the attention focusing on Hillary Clinton. Though Hotline writes about good Alexa numbers for her website, most of the coverage has been critical of a strategy seen as cautious and conventional. Personal Democracy Forum, for instance, has two skeptical articles, Controlled by Control (no free-wheeling social media effort here) and Clinton Ahead of the Pack? (apparently, no). Beltway Blogroll jumps in as well, talking about her carefully scripted online chats. Bloggers and online-politics smarty-pants aren’t all that Hillary has to worry about, though, with Air Congress reporting on a Swift-boating attempt using online video.
In other notable stories about the candidates, Hotline also reports on strong facebook support for Obama (159,000 members in his Facebook group) and MediaShift takes another look at the presidential hopefuls’ blog ads. Update: don’t miss Cristen Perks’ Presidential 2.008 Site Analysis and two articles from the Bivings Report that I linked to on January 18th.
– cpd
January 30th, 2007
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