Time Revamps Site with Web 2.0 in Mind

January 9th, 2007

Hot on the heels of naming “you” as the Person of the Year, Time Magazine has unveiled a new site architecture and layout that focuses more on blogs and content aggregation than before. For instance, a new politics blog called Swampland features Ana Marie Cox and Joe Klein, among other authors, and uses at least a few standard blog features such as reader comments and permalinks. No trackbacks, though — c’mon guys, give us a little sugar here. (Andrew Sullivan’s pre-existing blog is the other way around, supporting trackbacks but with no reader comments allowed.)

The content aggregation seems limited to a section called The Ag (get it?), which reminds me a bit of Slate’s long-running “Today’s Papers” feature except done in a blog format. The site design also emphasizes advertising, with ads running “above the fold” apparently for the first time. Overall impression? Not a bad start — the design is clean and relatively easy to navigate, and it does use some basic participatory media concepts, since it includes social bookmarking along with unique blogs and blog-like content aggregating. Still, without trackbacks and any kind of audience input other than reader comments on blogs, Time is lagging behind the Post and other organizations that have dived into the new web world head-first.


Bookmark and Share

1 Comment Add your own

  • 1. Michael Connery  |  January 10th, 2007 at 1:57 pm

    yeah, but the comments section requires moderator approval and they are – let’s say slow – about reviewing comments. Doesn’t really make for a good conversational space.

    We’ll see how Klein responds to reader criticism now that he’s out of his fortress of solitude.

Help build e.politics

Make a comment, correct my errors, suggest more tools and tactics, leave a case study, or otherwise make this page a better resource.


Required, hidden

Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Trackback this post  |  Subscribe to the comments via RSS Feed

Bookmark and Share

Follow Epolitics.com

Follow Epolitics.com on Twitter    Follow Epolitics.com on Facebook     Follow Epolitics.com on Twitter

Email updates (enter address)


Epolitics.com EBooks


Download Winning in 2012 Ebook Download Learning from Obama

Recent Highlights

Epolitics.com Classics


January 2007
« Dec   Feb »

Most Recent Posts

home about contact colin delany put e.politics to work