e.politics: online advocacy tools & tactics

From the Vendors: Integrating Online and Print Media, Interpreting Declining Email Open Rates

September 13th, 2006

Two interesting pieces from vendors in the last few days. First, Pam Fielding at E-Advocates has an article about integrating print and online materials into an activist-building campaign, and takes the opportunity to hawk a new print-on-demand product that the company is offering.

Next, Karen Matheson and Eve Fox at M&R Strategic Services have prepared a report about the apparent declines many organizations have seen in the rates at which their activist and fundraising emails are opened by recipients. Many of us have feared community-wide list exhaustion (and I still do), but they argue that image-blocking by email programs is skewing the stats.

– cpd

Robot-Selected "Related" Articles:

• New Guides from Winning Campaigns: Online Politics and Political Vendors
• More on Delivering Emails to Congress
• Benchmarks for Email Communications, Advocacy and Fundraising
• Email List/CRM Vendors
• Political TV Saturation Driving Commercial Advertisers to Google In-Stream Video Ads
• Wrapping Up the Email Deliverability and Effectiveness Debate
• We Need a Divorce! Separating Content and Delivery Method