Archive for August 28th, 2006

WSJ: Cable Attracts Campaign Dollars

Excellent article, and it hits on my current favorite theme, microtargeting. Subscription only, alas. Some critical quotes:

“Though most political ad dollars traditionally are spent after Labor Day, tight primaries and early spending on House, Senate and gubernatorial races have pushed local TV-ad spending above $311 million as of mid-August, up 45% from the same point in 2004 and more than three times as much as in 2002…”

“With cable and radio, you can more precisely target a segment than broadcast television. The audience is more fragmented in cable and radio. You can pick out the fragments you want,” says Will Feltus, senior vice president for research and planning at National Media, a Washington firm that bought ads for President Bush’s 2004 campaign…”

(more…)

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More on McCain’s Web Team

Has John McCain assembled an internet juggernaut? Hotline On Call has terrific details of the group he’s put together, which includes “top talent from nearly every major division of the Bush-Cheney campaign” as well as Dean’s ‘net guru and social marketing expert Nicco Mele. The upshot:

The range of experiences brought by these consultants suggests that McCain’s web strategy will be integrated with the campaign’s message, donation and political operations — just like Dean’s was in the primary — and certainly hewing to [the] example set by the Bush campaign in 2004.

Are the other Republican (and Democratic) campaigns paying attention?

cpd

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