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June 30th, 2011

WSJ: Cable Attracts Campaign Dollars

Excellent article, and it hits on my current favorite theme, microtargeting. Subscription only, alas. Some critical quotes: “Though most political ad dollars traditionally are spent after Labor Day, tight primaries and early spending on House, Senate and gubernatorial races have pushed...

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More on McCain’s Web Team

Has John McCain assembled an internet juggernaut? Hotline On Call has terrific details of the group he’s put together, which includes “top talent from nearly every major division of the Bush-Cheney campaign” as well as Dean’s ‘net guru and social marketing expert...

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