Updated January, 2011 What good is a campaign if no one knows about it? Inadequate promotion is a painfully common problem in the online world — rarely can you hide your light under a bushel and expect your site to shine. Let’s look first...
Updated January, 2011 RSS (Really Simple Syndication or Rich Site Syndication) is an easy way to keep your readers abreast of updates to your site content. At their simplest and most common, RSS feeds send subscribers the title and a brief blurb...
Updated January, 2011 For most campaigns, a website serves as an online focal point. It’s your virtual storefront, pulpit, recruiting office, library and begging center all rolled into one. Very often, it’s the first impression people...
Updated January, 2011 1. Think about the ends before you think about the means I know it sounds obvious to say that you should think about where you’re going before you decide how to get there, but I can’t tell you how many times a...
Updated January, 2011 Let’s change the world! But how? Robot/kung fu army? Too expensive. Zombies? Too messy. Online politics? A wise choice: the internet gives ANYONE — candidates, advocacy organizations, corporate interests and everyday...