Two interesting strategy papers from the New Politics Institute that I’ve been meaning to write up for a while: Use Search and Engage the Blogs. I think they’re on target with their blogger relations advice, particularly their emphasis...
Mary Joyce, whom I met a couple of weeks ago at an event tied to the release of Person to Person to Person, is asking for help on a research project. She’s particularly looking for folks in the developing world, but comments from other online...
Six Apart is hosting an event at the Hotel Monaco next week that looks interesting. Early registration ($75) has been extended through tomorrow, so sign up now and save some cash. Topics include: Corporate Blogging: Building your Strategy and...
‘Puppets’ Emerge as Internet’s Effective, and Deceptive, Salesmen. Beware the meat puppets! Excellent article by Frank Ahrens in the Post about astroturfing social networking sites, i.e., setting up fake profiles to sell a product...
Well, Capitol Advantage sure as hell stirred up the nest when their study of advocacy email deliverability rates hit the Post on Monday. In the days since, other vendors have been scrambling and practitioners have been debating, but it’s also...
Chris Cillizza and Jim VandeHei have a great article in today’s Post, “In Ohio, a Battle of Databases,” that looks in detail at how campaigns work with data behind the scenes to find voters, hit them with targeted messages and...
Few Watch Drug PSAs On YouTube. The Office of National Drug Control Policy finds that viral marketing is hard if your audience doesn’t want to take its medicine. Political advertisers take note — YouTubers will watch what THEY want to...
A conversation yesterday on the Progressive Exchange email list was both a pleasure to read and the source of some expert advice on the best ways to boost a campaign or issue’s profile in the blogosphere. A list member got things started by...
Tonight is Hank Dearden’s Second Tuesday New Media Cocktails and Networking happy hour. Make valuable contacts! Meet charming vendors! Eat tasty appetizers! Get ripped and risk utter humiliation in front of your peers (mmmm, my favorite)...
Following up on last week’s manifesto about using databases for political microtargeting, Phil Lepanto from Connections Media has an exhaustive piece (his second on e.politics) about the mechanics of collecting and using data to identify...