Well, Capitol Advantage sure as hell stirred up the nest when their study of advocacy email deliverability rates hit the Post on Monday. In the days since, other vendors have been scrambling and practitioners have been debating, but it’s also...
Former Congressman Foley has now learned what so many politicians and corporate executives have found before — emails and IMs live forever. A whispered conversation can be forgotten and a piece of paper burned, but digital communications are...
Stepping back from the email precipice for a minute (that Cap Ad study has been stirring up some BIG waves in the online advocacy world), ealier this year the Bivings Report conducted a study of how campaigns for U.S. Senate were using the internet...
Hi folks, GetActive has very politely asked that I pull down the numbers I’d posted yesterday on their delivery rates, both because they’re preliminary and for reasons of industry competition. To be neighborly, I’ve done so, though...
Jeffrey Birnbaum’s K Street Confidential column in today’s Post looks at the problems involved in sending mass emails to Congress, including the fact that many messages never get through and that staff don’t put much stock in those...
From Deborah Netburn at the LA Times: Savvy Web publicists, such as those for the ABC show “Lost,” have been adept at using promotional materials that spill out beyond the edges of the show, creating mysteries embedded online or in the...
Adam Sichko of the St. Louis Post-Dispatch has a good piece on candidates’ use of MySpace, Facebook and social media in races in Missouri, Illinois and Ohio, focusing on Missouri. Some details: Missouri Senator Jim Talent has a Facebook...
Micropersuasion reports that search engine marketing company Spannerworks has put out a PDF guide to social media, covering blogs, podcasts, social networks, content communities and Second Life. It’s more of a quick overview than an in-depth...
New reader Alex Urevick-Ackelsberg of Future Majority writes in with a couple of good suggestions. First, campaign sites should always have some sort of action available for volunteers to take, so that you don’t miss out on a chance to catch...
Following up on last week’s articles on blod ads and spreading ideas in the blogosphere, IDI’s Blogger Relations blog takes a step back and reminds us to do our homework before we dive in. Next, the article asserts a basic philosophical...