Hi y’all, next Tuesday the DC chapter of the American Marketing Association is putting on a panel discussion about online political marketing and what folks in the business world can learn from it. I’m moderating, and I bet some of the other names on the panel might just be familiar. Should be an interesting night, and you guys are invited details after the break.
Beyond the YouTube Debates: Marketing Lessons from the World of Politics (Reach and Influence through Social Media)
Tuesday, December 4, 2007, 6-9 pm
Washington, D.C., National Design Center
600 14th Street, NW
Washington, DC 20005
Did you know that more than 60 million U.S. adults regularly share advice on their favorite products and services? From your neighbor’s advice on a doctor to your friend’s advice on planning trips, it’s no wonder more and more consumers are relying on advice from colleagues, family and even strangers to purchase products and services — and even help them decide on which politician to vote for.
Join AMA-DC for an exciting evening event focused on social media, viral marketing and what we as marketers can learn from the new world of online political advocacy to create stronger marketing programs and campaigns.
This event features a top panel of heavy hitters in the online political marketing industry including:
- Colin Delany (Moderator), President and Founder, Epolitics.com
- David Almacy, Vice President of Digital Strategies, Waggener Edstrom
- Peter Greenberger, Manager, Elections and Issue Advocacy Team, Google
- Kira Marchenese, Director of Online Communications, Environmental Defense
- Michael Bassik, Vice President for Internet Strategy, MSHC Partners (Democratic political consultant)
- Patrick Ruffini, Republican political consultant
We’ll kick off the event with networking, cocktails and heavy hour d’oeurves. Then we’ll jump right into an interactive panel discussion. This event won’t disappoint, but register early! Seats are limited.
- AMA Member rate: $40, includes drinks & heavy hors d’oeurves
- Non-member rate: $60, includes drinks & heavy hors d’oeurves