DPR: The Power of Data-Driven Maps, Plus More Ice-Bucket Lessons


Be sure to check out the latest episode of Digital Politics Radio, hosted by Karen Jagoda. Topics this week:

  • Big Data and Power of Maps. Bruce Willsie of L2 (formerly Labels & Lists) on how visualizing voter and volunteer data on maps can challenge assumptions and improve efficiency. Listen now.
  • Lessons Learned From Ice Bucket Challenge. Joe Fuld of TheCampaignWorkshop.com looks at ground-up viral campaigns and replicating the success of the Ice Bucket campaign for ALS, plus the need to test digital tactics to ensure that campaigns are reaching voters where and how they want to receive messages. Listen now.

Also check out these two segments from last week, when Epolitics.com was on vacation:

  • Political Web Sites Are Here To Stay. Shane Daley of OnlineCandidate.com on the role of websites in local races and the use of social media to raise awareness and money. Listen now.
  • Targeting Logged-In Voters. Sean Duggan of Pandora.com talks about the value of Pandora data about listening habits across all screens including mobile and cars, plus reasons why media buyers are moving to online targeting on trusted sites in certain media markets. Listen now.

Good stuff!

I’m a Digital Politics Radio Contributing Editor, and note that the show reaches political consultants and activists around the country. It’s a great way to connect with the outside-the-Beltway political class. Contact me to talk about sponsorship opportunities.

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