e.politics: online advocacy tools & tactics

Quick Hits — December 24, 2012, Part Two (More on Campaign 2012)

December 24th, 2012

An Epolitics.com Christmas present: lots of fantastic reading on the 2012 digital campaign. C.f. our earlier post-election Quick Hits, and also today’s Quick Hits Advocacy Edition.

• When the Nerds Go Marching In. Fantastic look at the Obama campaign tech team and strategy. C.f. Under the Hood of Team Obama’s Tech Operation and If you want to be president, hire geeks not pundits.
• How To Run a Killer Campaign: The president’s campaign manager explains how the Obama campaign did it.
• Jim Messina: President Obama built biggest grassroots campaign and raised record $700 million online. Full overview: Jim Messina: What I learned in the election
• Meet the hip geeks who outwitted Mitt Romney and the Republicans. In which Slate’s Dave Weigel reports from RootsCamp. C.f. How To Beat The Liberals: 3 Reasons Why We Need Our Own #Rootscamp.
• Jeremy Bird on the Future of Organizing for America, 2012 and Beyond.
• Obama campaign used mobile ads to good effect.
• Election Embeds: Facebook, Google Got Cozy With Campaigns.
• 8 New Insights About The 2012 Race For President. Paul Ryan was meme-able, supporters were individual persuasion hubs.
• Romney’s digital director talks lessons learned, but Republicans Flame Romney’s Digital Team.
• Chatting with Obama For America’s Director of Frontend Development: Daniel Ryan.
• New Technologies Boosted Obama Campaign’s Efforts. Tech and field.
• My Experience Leading the Obama Campaign’s Tech Field Office.
• What’s Next for Obama For America’s Data and Technology?. A damn big question, asked by Jim Pugh — note pp on what the campaign used data FOR. C.f. Democrats push to redeploy Obama’s voter database, Don’t dissolve the campaign, and Obama’s post-election supporter survey.
• Inside Planned Parenthood’s (successful) campaign strategy.
• Romney spent more on TV ads but got much less. C.f. Can Marketers Apply Obama’s TV-Data Play?
• MoveOn’s Vote Buddy Uses Facebook to Influence Friends’ Voting.
• The Obama Campaign’s Legacy: Listen, Experiment, and Analyze Everything.
• A rare quiet zone during the Presidential election: Spanish-language media.
• The Obama start-ups: Techniques from the president’s election campaigns have spawned one lot of young firms.
• Noble Nerds: Team Obama has found a way to reframe its brutish election victory.
• The Obama Campaign’s Real Heroes. Meet 10 key operatives who got the president re-elected. C.f. President Obama’s Six Keys to Victory.
• Andrew Bleeker on Digital Lessons from the 2012 Campaign.
• How Obama for America Made Its Facebook Friends Into Effective Advocates.
• The Photo the Obama Campaign Almost Used for Its Victory Tweet.
• Digital experts: Social media and dual screens the future of online campaigning.
• US 2012 – A digital campaign for a digital age. A European look.
• The Most Beautiful Election Infographic You’ll Ever See.

– cpd