Via PoliticalWire, several interesting observations have come out of a recent campaign debrief at Harvard, which starred several veterans of the 2012 presidential race. Among the campaign staff was Obama digital director Teddy Goff, and BuzzFeed’s Zeke Miller captured two particularly revealing statements he made during the discussion:
According to Teddy Goff, the nearly 34 million Facebook users who “like” Barack Obama on the social networking sites are friends with 98% of the U.S. Facebook population, making it an effective tool to reach out to younger voters.
Goff explained that more than 90% of the Obama e-mail list voted in 2008 — the challenge in 2012 wasn’t as much to keep them on board, but to reach out to more people.
Aside from fund-raising, Goff said the digital operation wasn’t about getting supporters on their lists to vote — it was about getting their friends to vote for Obama.