Archive for December 4th, 2012

Teddy Goff: Obama’s Online Supporters Mattered as Evangelists (and Donors)

Via PoliticalWire, several interesting observations have come out of a recent campaign debrief at Harvard, which starred several veterans of the 2012 presidential race. Among the campaign staff was Obama digital director Teddy Goff, and BuzzFeed’s Zeke Miller captured two particularly revealing statements he made during the discussion:

According to Teddy Goff, the nearly 34 million Facebook users who “like” Barack Obama on the social networking sites are friends with 98% of the U.S. Facebook population, making it an effective tool to reach out to younger voters.

And,

Goff explained that more than 90% of the Obama e-mail list voted in 2008 — the challenge in 2012 wasn’t as much to keep them on board, but to reach out to more people.

Aside from fund-raising, Goff said the digital operation wasn’t about getting supporters on their lists to vote — it was about getting their friends to vote for Obama.

(more…)

Add comment December 4th, 2012 Trackback Bookmark on del.icio.us


Bookmark and Share

Follow Epolitics.com

Follow Epolitics.com on Twitter    Follow Epolitics.com on Facebook     Follow Epolitics.com on Twitter

Email updates (enter address)


SEARCH EPOLITICS.COM


Epolitics.com EBooks

NEW!

Download Winning in 2012 Ebook Download Learning from Obama

Recent Highlights

Epolitics.com Classics

Calendar

December 2012
S M T W T F S
« Nov   Jan »
 1
2345678
9101112131415
16171819202122
23242526272829
3031  

Most Recent Posts

Calendar

December 2012
S M T W T F S
« Nov   Jan »
 1
2345678
9101112131415
16171819202122
23242526272829
3031  

Posts by Month

home about contact colin delany put e.politics to work