Archive for March 29th, 2012

Top Ten Signs a Social Media Expert Isn’t

Howdy folks, I’ve been hit lately by a rash of sales pitches from social media “experts,” and the only rational response is to make fun of them. So with a nod to Letterman, here are my Top Ten Signs a “Social Media Expert” isn’t.

  1. He (and it’s probably a “he”) thinks Twitter follow-bots are a GREAT idea.
  2. He tells you to focus your outreach work on Google Plus.
  3. He thinks “email is dead.” (Note: bonus points if he says it in an email.)
  4. When you follow his Twitter feed, he sends you an automated sales pitch via DM.
  5. He thinks that the number of people who “Like” a Facebook page is all that matters.
  6. He automatically posts EVERY ONE of his tweets to Facebook.
  7. He thinks social media is the answer to all communications problems.
  8. He has fewer followers than your cat.
  9. His previous jobs have all been in sales.
  10. And finally: the only thing he measures is the size of your bank account.

What’d I miss? Add your own suggestions in the comments!

cpd

13 comments March 29th, 2012 Trackback Bookmark on del.icio.us

Obama Campaign Recruiting (Buying Names) on Care2 & Change

We’ve already heard that the Obama campaign has invested heavily in online advertising, primarily aimed at recruiting new volunteers, donors and other supporters. The campaign is also following the lead of nonprofits across the country in prospecting for support on the popular advocacy platforms Care2 and Change.org.

For instance, here are two separate issue-targeted Obama Care2 appeals, both of which appeared on PoliticalWire via an arrangement Care2 has with various content websites:

Obama petition on Care2

Obama Care2 petition

(more…)

Add comment March 29th, 2012 Trackback Bookmark on del.icio.us


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