As part of last weekend’s Netroots NY, I got to run a couple of trainings with Abigail Collazo, one on Twitter and the other on internet fundraising. For each training, I put together takeaway tip sheets; the one for the Twitter 101 is below. You can also download it as a PDF, and be sure to check out the short video clip shot shortly after the session adjourned. For more details, see the Online Politics 101 chapter on Twitter.
Twitter 101: Tips for Influencing the Conversation
Twitter = A Conversation
Twitter is (very short) blogging mixed with social networking, creating a simultaneous conversation among many millions of people. Participating in that conversation will get you the most value out of the tool.
Who’s on Twitter is More Important than How Many Are
Twitter has a much smaller audience than Facebook, but it’s loaded with journalists, bloggers, activists and other influentials. Even a small following can be effective if it’s composed of the right people.
Find Your Niche and Add Value to It
Some people can Tweet about trivia and get away with it, particularly if they’re famous or hot, but most of us will need to concentrate on a niche and build up a reputation within it. How? By regularly tweeting content — including links to content — that people are interested in.