Guest article! Brian Cook is with the Human Rights Campaign, which works on marriage equality and other equal rights issues for the LGBT community. He recently put the Google Grants guide below out on the Progressive Exchange and was kind enough to let us reprint it here at Epolitics.com.
Maximizing Your Google Grant
By Brian Cook
A Google Grant is available to qualifying 501(c)(3) non-profit organizations. The Grant is worth $10,000 per month of Google AdWords, with some restrictions on keywords and bidding. If used properly, it represents an enormous opportunity to drive traffic to your website and reach a new and significant audience.
When an organization uses its Google Grant at full capacity (spends its entire grant) for two months, it is eligible to apply for Google Grantspro, which is an additional $30,000 per month of AdWords. For any organization, $40,000 per month of free advertising is a huge bonus. For financially lean non-profits, it can be game-changing.