Another guest article, our second this week! This one comes from my NMS colleague Matt DeLuca, and it originally ran on the NMS blog. Matt’s been a great source of Quick Hits ideas lately, but this is his first actual guest piece on Epolitics.com. For more tips on using Foursquare and other geo-social tools for political advocacy, see Shana Glickfield’s article from a few weeks ago.
Geo-Social Street Wars in Election 2010?
By Matt DeLuca
There’s a lot of general talk and buzz about Foursquare — we’ve discussed it at length on the NMS Blog (At SXSW Last Year’s Next Big Thing Was This Years Actual Big Thing) but with Foursquare and Gowalla gaining more traction and greater acceptance by small and big businesses, it’s time to start thinking about the 2010 and 2012 election cycles for geo-social.
At the heart of geo-social is the reward system established by Foursquare and Gowalla. Users are encouraged to check in and those who check-in the most are rewarded in a variety of ways. Foursquare uses a badge and mayor system to reward users for checking in to a variety places or being the most frequent user at a location. Gowalla uses a similar system but uses a leader board to list user check-ins. More importantly, Gowalla uses a trip feature that allows users to travel to various locations and follow a pre-determined itinerary.