Archive for April 20th, 2010

Parliamentary Systems, Short Campaigns and the Incremental Nature of Online Organizing

Here’s an observation from Joe Trippi and Rod Martin’s lunchtime POLC conversation yesterday — yes, the long American election seasons have some drawbacks, but they do give campaigns a chance to build support incrementally over months and even years. To take advantage of online organizing, campaigns need time to find people, time to convert them and time to turn their support into donations and real-world action. Most online outreach bears more resemblance to seige warfare than to blitzkrieg, with success coming from many individual online encounters with voters and influential voices over time rather than on a sudden surge of attention.

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