e.politics: online advocacy tools & tactics

The Online Strategy Behind Scott Brown’s Victory, Plus Details on His Massachusetts Moneybomb

Scott Brown’s victory in last week’s Massachusetts Senate election has gotten plenty of Republicans fired up about their online prospects in the 2010, not least two of the folks behind his internet strategy — Mindy Finn and Patrick Ruffini of EngageDC, who scored a real business-development coup with this piece in Sunday’s Washington Post Outlook section. Their basic point: that Dems have no monopoly on the internet, words that have appeared many times (and with much forboding) in the pages of Epolitics.com.

But for our purposes, the details of Brown’s online campaign are just as interesting as any macro-trends it embodied, and for those we can now turn to two insider pieces written by staff at the Prosper Group. One looks at Brown’s broader internet outreach plan, starting with this excellent observation about the incremental nature of online politics and the difference between an online presence and an online campaign:

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5 comments January 26th, 2010 Trackback Bookmark on del.icio.us

Karen Jagoda Interviews Imagine Election’s Summer Nemeth

Interested in the idea of boosting voter involvement? Be sure to check out the recent internet-radio interview that the E-Voter Institute’s Karen Jagoda held with Summer Nemeth, the founder of Imagine Election. Summer’s site is trying to put out good and clear information about elections around the country, while also providing candidates a platform to reach voters in addition to their own websites and other online channels. You can listen to the discussion here, and be sure to head over to the Imagine Election site as well.

– cpd

Add comment January 26th, 2010 Trackback Bookmark on del.icio.us