Scott Brown’s Massachusetts Insurgency Shows How Online Organizing Has Shifted the Political Calculus
Republican Scott Brown didn’t have much when he started running for Ted Kennedy’s Senate seat, but he did have himself and the internet:
The fundamental dynamic of the race fell in place months ago, when Brown set off in a pickup truck for the only campaign the Republican could afford: retail, door-to-door. The campaign was so strapped for cash that aides described the $40,000 spent in the primary as a major hit. Brown could not afford to mail out absentee ballots, often so crucial in a close race. “So our program consists of e-mail and Facebook and Twitter,” said Eric Fehrnstrom, a campaign official.