Online Social Networks in Politics: Promise, Frustration and…
This piece was written early in July for inclusion in the E-Voter Institute’s 7th Annual Survey of Political and Advocacy Communications Leaders and 3rd Annual Survey of Voter Expectations. Incorporated into Harnessing the Power of Social Networks: Campaign 2008 Taps into the Virtual Grid, one of three reports tied to the survey results, it’s reprinted here by permission of the Institute. More about the reports. Cross-posted on techPresident.
Online Social Networks in Politics: Promise, Frustration and…
July 6, 2008
Is 2008 the MySpace/Facebook election? You might think so from the political attention and resources invested in online social networks in the past year or so. The top presidential campaigns all amassed much-chronicled lists of hundreds of thousands of “friends” on MySpace and Facebook, and the Obama and McCain campaigns also invested in custom social networks for supporters early on (MyBarackObama has built to hundreds of thousands of members, while McCain’s equivalent never hit critical mass and died when his overall campaign first imploded in the middle of 2007).
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