Archive for July 2nd, 2007
Guest article! Troy Schneider makes the point that new tools let advocacy groups create sophisticated online information presentations, the kind of data- and graphics-rich applications that news organizations have employed to really make a point jump out at a reader. Troy should know of what he speaks: he’s been around the online political world since the halcyon days of PoliticsNow (ah, the mid-90s…) before jumping over to National Journal, where he served as Editor at NationalJournal.com and as Managing Director for Electronic Publishing at the parent Atlantic Media Company. Nowadays, he’s New Media Editor at the New America Foundation, where he’s putting these ideas into practice. Pull you up a chair and hear what he has to say:
Why Think Tanks and Nonprofits Should Be Thinking Like (New Media) Newsrooms
Troy K. Schneider
Cross-posted at TroySchneider.com
Earlier this year, the topic of media outlets bringing programmers into the newsroom generated some interesting discussion (from Tim O’Reilly, Mark Glaser, and others). As O’Reilly put it, “the various jobs of journalism — gathering news, exercising editorial judgment, and presenting the story — can all be augmented by programming. In the new world of network-enabled information gathering and dissemination, programming is as critical a skill as writing and photography.”
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July 2nd, 2007
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People are on the move in the world of electronic advocacy, and we here at e.politics are happy to document it for your pleasure. First off, the departure of the charming and always in-the-know Cheryl Contee for Fleishman Hillard left a yawning void in the upper ranks of Issue Dynamics, and Second Life-enthusiast Kevin Reid has stepped up manfully to Hold The Line as Vice President and head of the company’s Internet consulting division. One role he can’t fill: he’ll never have as cool a ‘do as Ms. Contee is known to sport (blondes do have more fun, after all).
Next up, Alan Rosenblatt, Doktor of Digital Politics and the power behind the Internet Advocacy Center, is leaving Turner Strategies for a new job as Associate Director of Online Advocacy at the Center for American Progress. Now he gets to try out those groovy tactics he’s been talking about all this time — hey Alan, time to do some work for a change. No worries, he won’t be hiding his light completely under a bushel, since he’ll still be writing for Dr. Digipol and techPresident.
Next time you run into any of these folks, just remember, drinks are on them.
– cpd
July 2nd, 2007
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Some email discussion over the past few days about the Edwards fundraising text/voice campaign and about last Friday’s desktop widget has really brought home to me the importance of going where your supporters are. A few years ago, online activists had only a handful of ways to reach people — to supplement traditional phone-banking, direct mail and television, the Internet really offered only two channels, email and relatively static websites. Since ’04 cycle, which brought both the perfection of email/online fundraising and the rise of blogs, we’ve seen an explosion of new channels, including an array of social networking sites and other online communities. These days, electoral and advocacy campaigns confront so many possible ways to reach potential supporters that it’s dizzying. How do we allocate resources?
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July 2nd, 2007
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