MySpace Offers Campaigns Viral Fundraising Tool, But What Happens to the Data?

May 30th, 2007

In a techPresident column posted yesterday evening, Nancy Scola raised some excellent questions about MySpace’s plans to offer political campaigns new fundraising tools, including ones designed to allow supporters to raise money on behalf of a candidate. Of course, if MySpace is collecting the money, it’s also collecting data on who’s giving and how much they’re contributing. As Nancy said:

On the one hand, MySpace is a free service, and presidential campaigns can simply choose not to deal with them. That said, high-profile presidential campaigns not using MySpace to build vibrant online followings open themselves up to stories like “Smith Fails the MySpace Test.” The situation the ’08 campaigns find themselves in points to a certain truth — “free” sites like MySpace and Facebook really aren’t free. We just pay for them in a currency other than money.

Others have raised questions about whether the service constitutes a campaign donation in itself and also about whether MySpace’s new status as a campaign contribution “bundler” will give the company at least the appearance of extra political influence. A question I haven’t seen asked — will this service be open to other campaigns, i.e. congressional or state races? What about fundraising for causes? Let’s keep an eye on this one.

cpd

Bookmark and Share

Help build e.politics

Make a comment, correct my errors, suggest more tools and tactics, leave a case study, or otherwise make this page a better resource.

Required

Required, hidden

Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Trackback this post  |  Subscribe to the comments via RSS Feed


Bookmark and Share

Follow Epolitics.com

Follow Epolitics.com on Twitter    Follow Epolitics.com on Facebook     Follow Epolitics.com on Twitter

Email updates (enter address)


SEARCH EPOLITICS.COM


Epolitics.com EBooks

NEW!

Download Winning in 2012 Ebook Download Learning from Obama

Recent Highlights

Epolitics.com Classics

Calendar

May 2007
S M T W T F S
« Apr   Jun »
 12345
6789101112
13141516171819
20212223242526
2728293031  

Most Recent Posts

home about contact colin delany put e.politics to work