Bring me the head of a web intern! (and cart along the rest of the body while you’re at it). Yep, I’m fixin’ to lose a long-serving intern at my day job and am commencing the hunt for the next one. The officialese: I’m looking for someone to serve as a web intern in the communications department at the National Environmental Trust. The job would pay approximately $1100/month and would involve work on websites, email advocacy campaigns, social networking outreach, blogger outreach and whatever else comes to mind that day. The position is full-time, starting in early May and running through August, with a possible extension through December.
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April 23rd, 2007
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Update: Politico.com’s publisher responds. See below.
The recent discussion about Politico.com’s traffic “stickiness” got me thinking about the different strategies behind building a niche audience vs. building a mass audience. What differentiates the two? First and formost, niche audiences are, well, niches — they’re groups of people drawn together by a common interest or set of interests. Because of their concentration, they can be valuable to advertisers trying to reach exactly that niche. Because of their relatively small size, they tend to be manageable, both in terms of the technology required to serve their needs and in terms of the time needed for customer service/reader contact.
Most money-making/popular blogs are niche sites, as are many more traditional online magazines and publications. Display ads (banners, blog ads) on niche sites that host a desirable audience are often carefully targeted to appeal to those exact readers and hence can command more money per ad impression. Sites usually supplement targeted ads with lower-cost run-of-site ads, though, if they have unfilled inventory. Google Ads and other context-sensitive text ads are a special category, since they’re linked to a page’s content and are theoretically always targeted, but the amounts site owners earn can vary immensely depending on the value of their niches and on how “clicky” their readers are.
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April 23rd, 2007
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