Colin Delany October 16, 2006

Strategy Guide: Using Cell Phones in Electoral Campaigns


MobileActive has released a new strategy guide to using mbile phones to register voters, monitor elections and turn people out to the polls. And there’s more to come (from their press release):

The MobileActive series of Strategy Guides is designed to equip organizations around the world with the know-how to deploy effective mobile campaigns for a variety of types of activism and advocacy. Other guides in the series will focus on issue advocacy, fundraising, humanitarian and disaster relief, and mobile organizing.

Mobile phones are a tool to watch — forward-thinking campaigns should be getting supporters’ cell numbers now, even if they don’t have specific applications in mind yet.

cpd

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