Microtargeting at Work in a House Race
Chris Cillizza and Jim VandeHei have a great article in today’s Post, “In Ohio, a Battle of Databases,” that looks in detail at how campaigns work with data behind the scenes to find voters, hit them with targeted messages and ultimately get them to the polls. Though the Republicans have a finely tuned turnout machine, an Ohio Democratic challenger has learned from 2004 and is racing to catch up. One section out of many worth reading:
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