Back in May, I went to an excellent presentation sponsored by Fleishman Hillard and the DC Communicator newsletter. Aimed mostly at corporate P.R. types, it was titled “Beyond Blogging 2006” and focused on P.R. in a world where bloggers are increasingly influencing word-of-mouth discussions and helping people form opinions.
Besides general background about the ways blogs are changing the communications world, the presentation contained a lot of good tips about setting up an institutional blog and getting the most out of it. The video of the presentation is available online and is well worth checking out, whether or not your organization or campaign is currently blogging or planning to blog.