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Online Tactics: Working with the News Media

Updated January, 2011 The first thing to remember about working with the news media is that reporters are bombarded with information and that the good ones consequently quickly develop a sensitive bullshit meter. When you’re working with journalists, dial back the rhetoric and focus on the...

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Online Tactics: Search Engine Optimization

Updated January, 2011 Getting found on search engines is usually vital if you want to have any kind of online prominence, and search engine optimization (SEO) is one of the Holy Grails of online marketing (and marketing is what we’re doing here: we’re selling ideas, right?). So, how...

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Online Advocacy Tools: Cell Phones and Text Messaging

Updated January, 2011 Cell phones, and particularly text messages, are the next political tool we’ll consider. If you’ve spent the past few years building up your thumb strength and agility while keeping up with which bars have good drink specials (as I wrote the original version of...

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Online Advocacy Tools: RSS

Updated January, 2011 RSS (Really Simple Syndication or Rich Site Syndication) is an easy way to keep your readers abreast of updates to your site content. At their simplest and most common, RSS feeds send subscribers the title and a brief blurb about each new article or post on a given site or...

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