Recent posts:

Choosing E-Newsletter/Email Advocacy Software

Despite the much-discussed problems that have arisen lately with email advocacy, mass messages and email newsletters are still a critical tool for most campaigns and organizations. We use them to educate supporters, spur them to take action when needed, and to raise money. MySpace and similar...

Read More »

RNC Texting Election News and Alerts

The Republican National Committee has asked their email list members to sign up to receive election-related news and action alerts via text message. Not the first time the Rs have used text messaging, since Californians could read notes from Ah-nold during the state Republican convention back in...

Read More »

Tossing Emails into the Spin Blender

An article by David Jackson in yesterday’s USA Today reminds us that email, just about the oldest online advocacy tool around, is still a useful weapon in the political communications arsenal. Jackson focuses particularly on the White House’s rapid response efforts, but campaigns and...

Read More »

Fickle MySpace Audience; Google Courts Advertisers

Two Washington Post articles this weekend serve as a reminder of how fast the online communications world is changing. On Sunday, Yuki Noguchi looked at the fickle nature of social networking sites’ audiences, wondering if MySpace will meet the same fate as Xanga and Friendster before it...

Read More »

Quick Hits — October 27, 2006

Liberal Bloggers Try To Google-bomb Republicans. Chris Bowers of MyDD enlists the blogosphere to try to ensure that the “proper” articles about Republican candidates show up high in search results. Suggested by a loyal reader (thanks, Dad!). (The Bivings Report also takes this topic...

Read More »

NPR: Ken Mehlman on Using Data to Expand the Base

Today on Morning Edition, RNC Chair Ken Mehlman discussed some of the mechanics of using database-driven microtargeting to reach out to new voters. Specifically, he talks about the kinds of consumer choices that can indicate potential Republican leanings (hint: Lincolns and pickup trucks, not...

Read More »
Back Top