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Event: New Media Happy Hour Tonight

Tonight is Hank Dearden’s Second Tuesday New Media Cocktails and Networking happy hour. Make valuable contacts! Meet charming vendors! Eat tasty appetizers! Get ripped and risk utter humiliation in front of your peers (mmmm, my favorite). Details below:...

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Microtargeting, Direct Mail and Negative Campaigns

Is targeted direct mail the best way to tar an opponent while minimizing backlash? Today’s much-blogged-about Post article on GOP plans for negative campaigning in the Fall contains this nugget, which I’ll expand on: Direct-mail appeals often carry the most negative and potentially...

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Attack of the Splogs

They sound like something out of a B-grade science fiction movie, but splogs are a serious danger to the use of blogs as a communications tool for politics or any other subject. What are they? Spam blogs, set up automatically and by the thousands, filled with stolen text, and designed to take...

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