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Quick Hits — September 25, 2006

Few Watch Drug PSAs On YouTube. The Office of National Drug Control Policy finds that viral marketing is hard if your audience doesn’t want to take its medicine. Political advertisers take note — YouTubers will watch what THEY want to watch, not necessarily what you WANT them to watch...

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Idealware: Excellent Resource for Advocacy Groups

From their site: “Idealware provides candid Consumer-Reports-style reviews and articles about software of interest to nonprofits, centralized into a website. Through product comparisons, recommendations, case studies, and software news, Idealware allows nonprofits to make the software...

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Follow-Up: Best Practices for Blog Advertising

Following up on Wednesday’s post on blogger relations and blog advertising, Justin Abbott from Blogads itself has written in with more about designing effective blog advertising campaigns. One of our advertisers, Brian Clark, wrote an awesome (illustrated!) article with a lot of best/worst...

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The Powerful New Tools of 2006: Buy Cable

From the New Politics Institute, the first of four recommendation papers/manifestos intended for progressive campaigns. This installment covers advertising on cable tv, which the Institute argues is cheaper, better targeted and more likely to reach influentials with the right messages than...

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Online Advertising and What Sticks

Just read Seth Stevenson’s Slate review of the book What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds. Sounds like an welcome take on what works in advertising, focusing on numbers instead of the usual anecodotes. Two quick takeaways that are immediately relevant...

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