Recent posts:

The Internet’s Role in Political Campaigns

Stepping back from the email precipice for a minute (that Cap Ad study has been stirring up some BIG waves in the online advocacy world), ealier this year the Bivings Report conducted a study of how campaigns for U.S. Senate were using the internet that’s worth checking out. The findings:...

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More on Delivering Emails to Congress

Hi folks, GetActive has very politely asked that I pull down the numbers I’d posted yesterday on their delivery rates, both because they’re preliminary and for reasons of industry competition. To be neighborly, I’ve done so, though I may caution them that anything that goes out...

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More Problems with Email Advocacy

Jeffrey Birnbaum’s K Street Confidential column in today’s Post looks at the problems involved in sending mass emails to Congress, including the fact that many messages never get through and that staff don’t put much stock in those that do. A study last year by the Congressional...

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Attempted Viral Campaign Out-Clevers Itself

From Deborah Netburn at the LA Times: Savvy Web publicists, such as those for the ABC show “Lost,” have been adept at using promotional materials that spill out beyond the edges of the show, creating mysteries embedded online or in the real world for fans to chase after. Sometimes...

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