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Social Media/Social Networks/Podcasting How-To eBook

Micropersuasion reports that search engine marketing company Spannerworks has put out a PDF guide to social media, covering blogs, podcasts, social networks, content communities and Second Life. It’s more of a quick overview than an in-depth examination, but it’s still a good...

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More on Spreading Ideas Through Blogs

Following up on last week’s articles on blod ads and spreading ideas in the blogosphere, IDI’s Blogger Relations blog takes a step back and reminds us to do our homework before we dive in. Next, the article asserts a basic philosophical approach: to work with bloggers, it’s...

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Building a Better Political Campaign Website

The Bivings Report has great list of tips for building campaign sites beyond the usual cookiecutter waving-flag-and-smiling-candidate layout. Some suggestions: give visitors stuff to do besides just give you money, create a site design that says something about the candidate, recognize your best...

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Microtargeting at Work in a House Race

Chris Cillizza and Jim VandeHei have a great article in today’s Post, “In Ohio, a Battle of Databases,” that looks in detail at how campaigns work with data behind the scenes to find voters, hit them with targeted messages and ultimately get them to the polls. Though the...

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Download Online Politics 101

“Online Politics 101: The Tools and Tactics of Online Political Advocacy” gathers the e.politics how-to articles into one conveniently packaged (and free) publication. Each chapter contains a link to the live version on epolitics.com with updates and related materials. Download the...

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