Just read Seth Stevenson’s Slate review of the book What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds. Sounds like an welcome take on what works in advertising, focusing on numbers instead of the usual anecodotes. Two...
PoliticsTV has a quick but good interview with a couple of speakers from last month’s New Organizing Institute training in DC. For one thing, it looks at nurturing “supervolunteers” — the 5% of your activist list that can turn...
I’ve just finished the first new section of Online Politics 101 since e.politics launched two months ago — how to use online video and animation for political organizing. It covers the basics of using video on your own site, using YouTube...
You can now buy your own copy of Person-to-Person-to-Person: Harnessing the Political Power of Social Networks and User-Generated Content. It costs $25 (with shipping), and all proceeds go to cover the cost of design and printing and to support the...
At the risk of beating a dead horse clean into the ground, behind-the-scenes, database-driven microtargeting gives the Republicans a massive advantage in turning out their voters and picking off persuadable independents. Jim VandeHei and Chris...
Hey kids! Don’t forget tomorrow’s panel discussion at the Institute for Politics, Democracy and the Internet on using social networking sites and social media/user-generated content for political organizing. It’s tied to the...
According to the On The Download column at Hotline On Call, incumbent Texas Governor Rick Perry is buying full-length ad spots at the beginning of downloadable news video clips, normally more of a corporate ad strategy. Online news would seem to be...
Two interesting pieces from vendors in the last few days. First, Pam Fielding at E-Advocates has an article about integrating print and online materials into an activist-building campaign, and takes the opportunity to hawk a new print-on-demand...
This week’s Carnival of Nonprofit Consultants over at Kivi Leroux Miller’s Blog on Nonprofit Communications has some great resources, and I ain’t just sayin’ that ’cause they picked up my story on the Post and social...
Tonight is Hank Dearden’s Second Tuesday New Media Cocktails and Networking happy hour. Make valuable contacts! Meet charming vendors! Eat tasty appetizers! Get ripped and risk utter humiliation in front of your peers (mmmm, my favorite)...