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TiVo Not The Ad-Killer Some Predicted

According to Frank Ahrens at the Post, far from killing the traditional tv networks as some had predicted, TiVo and other digital video recorders may be helping to save them, in part by allowing people to view two shows at once — watching one immediately while saving the other for later. For...

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Political Candidates’ Natural Predator: The Camera

Besides shooting off his or her mouth, it looks like the easiest way for a political candidate to get in deep macaca is to have “inappropriate” photos posted online. The Boston Herald has an example, though this one seems pretty ridiculous to me. But, digital photos and digital video...

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Microtargeting Washington Post Readers

[Click here for more about political microtargeting.] If you’re a regular e.politics reader, you know I’m crazy for microtargeting and niche marketing. The Washington Post turns out to have some frankly amazing tools for zeroing in your message on particular categories of readers. You...

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