Overview: Social Media and 2012 Political Campaigns
By Beth Becker
We’re deep into the 2011 cycle and campaigns all across the country are starting to gear up for 2012. Many of those campaigns are pondering the digital landscape and wondering how it fits into the rest of their campaign strategy. Let’s take a quick survey of just how a campaign today might use social media/social networking to assist in claiming victory in November 2012.
The first rule to keep in mind is that while a campaign most likely can’t win without social media use in 2012, no campaign will win based solely on their social media strategy. This point can’t be emphasized enough and leads to one of the essential social media campaign caveats: social media is not just a communication tool to be subordinated to your Communications department.